Business Research Methods
Complete Unit-Wise Detailed Syllabus
Business Research Fundamentals
Meaning, Objectives & Importance – Research Method vs. Methodology – Types of Research – Elements of Business Research – Ethics & Research Process.
Research Problem & Hypothesis
Problem Identification & Selection – Literature Review Sources – Formulation & Testing of Hypotheses – Characteristics, Roles & Types of Hypotheses.
Research Design
Components & Need – Types: Exploratory, Descriptive, Diagnostic, Analytical, & Experimental Design – Case Study – Longitudinal vs. Cross-Sectional Study.
Sampling & Data Collection
Sampling Techniques – Characterization & Limitations – Sampling vs. Non-Sampling Errors – Sample Size – Data Processing & Analysis – Tests of Significance.
Research Report & Interpretation
Report Writing & Chapterization – Interpretation Techniques – Research Report Layout – Types of Reports – Plagiarism – Annexures & Presentation.